Imagine that you are the founder of your own small business called, Going Global, a consultancy firm that works with companies that want to develop a presence in various international markets.
You have been approached by a German client whose company makes pharmaceutical products. The client wants to develop a presence in India as it is attracted by India’s low cost of production, a
large domestic market and availability of a large skilled and educated workforce as well as the growth of the Indian pharmaceuticals market increasing from US$ 6 billion in 2005 to US$ 36.7 billion
in 2016.
The client has asked that you evaluate essential requirements for successfully doing business in India and overcoming the cultural divide and advise them specifically in relation to:
a) Cultural factors affecting negotiations at the start-up phase
b) Building relationships with Indians
c) Ethical standards when doing business in India
Write an individual report, using relevant cross-cultural management theories and examples to equip your German client with key recommendations to enable them to expand their pharmaceutical company
in India and acclimatise themselves and their company to the Indian culture.