Critically discuss three major challenges to the start-up of new enterprises, drawing from the themes below and the academic literature.

Assignment 1: (30%)

(1) Critically discuss three major challenges to the start-up of new enterprises, drawing from the themes below and the academic literature. (1500 – 2000 words)

* Business Ideas

* Marketing Strategies (and market research)

* Networks (and networking)

* Operations

* Small Business Finance