Critically assess the concept of ‘Glocalization’ and discuss how it relates to the ‘standardization-adaptation debate’ that prevails in Marketing literature.

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do not use the same writer if meet the same topic of other order.
read the detail of attachment I’ve uploaded which is all about my essay requirment(ppt).
And Please follow the essay requirments below, including these 2 parts requirments I will mention below.
Topic: Critically assess the concept of ‘Glocalization’ and discuss how it relates to the ‘standardization-adaptation debate’ that prevails in Marketing literature.
Based on your literature review, analyse, compare and discuss the extent to which two companies of your choice use a ‘glocal strategy’ (i.e. standardize and adapt
their marketing mix) in their global marketing programmes.
Note: This Essay Question has Two Parts.
Part 1: Critical Review of Relevant Literature
*Aspects that you might want to consider.
*Defining ‘Glocalization.
*Contextualizing this concept in relation to Globalization.
*Discussing how this concept relates to ‘Global’ and ‘Local’ Business/Marketing Strategies.
*Reflecting how these concepts relate to ‘standardization-adaptation debate’ (regarding the marketing mix) that prevails in Marketing literature.
*Critically discuss the advantages and drawbacks of these different strategic approaches in Global Marketing.
Part 2: Apply the Knowledge you Gained in the Literature Review by Analysing 2 Global Companies and how They use a “Glocal” Marketing Programme (Marketing Mix).
*Choose two global companies (recommended: from the same industry).
*Analyse the extent to which these two companies apply a ‘glocal strategy’ (i.e. standardize and adapt their marketing mix) to their marketing programme and illustrate
this analysis by using the ‘dot plot table’ (see slide on dot plot tables).
*Compare and discuss how the two companies’ global marketing programmes differ/not differ. Which company is more local/global compared to the other?
*Critically reflect on the two companies’ global marketing approaches by drawing on your literature review.
REFERENCE must including this three:
Levitt, T. (1983). The globalization of markets, Harvard Business Review, 63(3), p.92-102.

Robertson, R. (1995). Glocalization: Time-space and homogeneity-heterogeneity. Global modernities, 25, 44.

Svensson, G. (2001). “Glocalization” of business activities: a “glocal strategy” approach. Management decision, 39(1), p.6-18.

ADDITIONAL: You are expected to use secondary sources both academic and industrial such as the business press, online industry reports, global databases and journal
articles to answer the essay question.
Put the analysis of the two companies’ marketing mixes in the same dot plot table to make the comparison as strong as possible.
Even though this coursework is in essay format you can use headings to structure the analysis.
No executive summary is needed.
It is recommended to choose two companies from the same industry.
Deep and wide reading is essential for this essay.
Use in-text Harvard reference style.