Research and locate examples of business analytics being successfully applied to strategic decision making and positive results. In addition, find examples of when business analytics has failed to be successfully applied to strategic decision making and the resulting consequences.

For your analysis, settle on one good example of a successful outcome and one example of an unsuccessful outcome. For each—your example of success and your example of failure—address the following two perspectives:

1. Describe the actionable intelligence, or what it could have been, and the consequence to the organization in terms of revenue, market share, growth, and stock value.
2. Discuss the quality of the business analytics plan developed by the organization and describe three characteristic of each that made it a success, or a failure.

Sources must be from Google Scholar.

 
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