Critical literature review Academic Essay

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The is about A Conceptual Model for Assessing Online Customer Engagement especially in bonding

Conduct a literature review that addresses current issues in research for your area/topic of interest. This may be discipline based such as “Research methods for Accounting” or may be a topic that you are interested in e.g. “The positive and negative effects of Facebook”.
Demonstrate your knowledge of research philosophies and ethical concerns for research.
Analyse and evaluate a minimum of six academic articles.
When writing your paper, you need to emulate and academic article as a model style.
Correct referencing is important and you should check a turnitin report before finally submitting the assignment online.

This is an individual assessment. Drawing on your experience in assessment one, conduct a literature review
that addresses current issues in research methods. You should demonstrate your understanding of research
philosophies and ethcial concerns for research. You will need to access and cite a minimum of six academic
articles. Length approximately 2000 words.

This individual assessment is designed to provide a student(s) with valuable experience in
critically, creatively and reflectively, reviewing and recording the main key points and their thoughts
about material from textbook(s), Journal articles and the Internet. In addition, this assessment will
encourage a student(s) to always endeavour themselves up-to-date with their readings and their on-going
search in the WWW sites, which are related to the unit.
Reflective Journal is not only a summary of the reading, but we are seeking student(s) reactions
and opinions to the material provided in these sources. Your journal should include comments from
the textbook(s), e-journals[1], WWW Internet sites; TV programs and other media re IT. Each week you need
to visit at least four websites, which are related to the topic, and you need to record the details of each
site in your Journal. This assessment is targeting the following communication skills: research, writing,
technology, information, critical thinking, reading, and Endnote.

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