Coursework Requirements:
Drawing from a consumption scenario / consumer experience of your own choice that holds personal significance for you, write a reflective essay that examines and explores your own behaviour as a consumer. Drawing from relevant and appropriate theoretical concepts across disciplinary perspectives, critically analyse and evaluate such behaviour, and use these insights to comment on the practical implications for contemporary marketing and business management practices. Use your commentary to suggest further recommendations on how consumer behaviour research can contribute to the development of strategic business practices in a competitive marketplace.