The essay must contain a reference list of all sources consulted (not included in word length). Marking will be on the basis of research effort, engagement with appropriate academic literature, content, argument effectiveness and writing style. The options for the individual assignment are as follows:
Consumer society has brought endless choice to the marketplace through a vast array of different product and services. Critically evaluate the concept of âconsumer choiceâ and discuss whether you think more choice is bringing more customer satisfaction.
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