Order Description
Consumers can be seen as actors based on how they are able to evaluate purchases in different scenarios.

In essay form you are to:

1- Define the several types of actors in detail relating each actor to a different example (you must go
beyond copying the definitions from the lecture slides).
(350 words approx.)

2- List and discuss the advantages and disadvantages of each actor
(350 words approx.).

3- Select two contrasting actors types and explain how a brand can overcome each of the
disadvantages you listed above.
(500 words approx.)

4- Using the example of Zara (fashion brand) explain which actor type is most desirable to the brand
and why.
(300 words approx.)