Consumer behavior

Question 1:

Why is target market defining so important to the understanding of buying behavior? And, what are the 3 main ways to define a target market?

Question 2:

How does Culture play a role in buying behavior?  Define a few factors that determine Culture.

Question 3:

Why is product positioning a critical element of the study of buying behavior?  What are the 2 easiest ways to understand positioning?

Question 4:

What are the major steps to the consumer buying process?  How important is research to the buying decision process?

Question 5:

What are the key factors that influence buying behavior?

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