1. Choosing a company

a. As a group, your first task is to choose a company
– You MUST choose a company from the list of 2015 Fortune 500 Global
Companies- available by accessing: http://fortune.com/global500/

3. Analyzing the innovation management process
1) Research your chosen company.
2) Obtain as much detail as possible. If possible, attempt to collect primary data.
3) Analyze the data (i.e., company/ innovation) keeping in mind the concepts and
frameworks covered throughout the course (i.e., Pentathlon Framework). Make sure you
undertake a comprehensive analysis.

 

 

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