In order to communicate the launch of Pure Gym’s youth gyms, you are required to create a communication plan supported by a story board.
(The storyboard must be submitted at the end of the communication plan in the same document)
The communication plan must include: 1. a discussion of how the promotional mix theory was used to decide selection2. a description of the target audience and the response sought  3. an outline of chosen channel4. an explanation of the communications key message5. avisual illustration – using astoryboard for the proposed promotion illustrating intended image, message, action sought etc6. use of marketing theory such as ‘AIDA’(Attention, Interest, Desire, Action) or ‘DRIP’ (Differentiate, Reinforce, Inform, Persuade) to explain how the promotion you have chosen will achieve
Pure Gym’s objective7. an explanation of how feedback will be collected 8. academic references (Meets LO1,4, 5, & 6)
The storyboard can be created using:? Storyboardthat – www.storyboardthat.como Getting Started Video—https://www.storyboardthat.com/education/learn-moreabout-classroom-portals? PowerPoint