Description:

The aim of this paper will be to take a framework/approach from a supporting course reading (or a framework from outside
articles from the HBR, Sloan Management Review, etc.) and utilize it to assess a corporate entrepreneurship/innovation scenario. Subject companies and cases may be found in the
popular business press or via a student’s personal experience (interviews with managers are recommended in this case). The paper should not be based on a business school case
study. The paper must deal with the inward-looking aspects of the corporate entrepreneurship process (organizational design, incentives, resource allocation, values, etc.), but may also in part address outward-looking elements (such as marketing, customer
adoption, etc.). You should analyze a particular problem or set of problems and provide recommendations about what the companies should do or should have done. While
developing a history or fact base is important part of this assignment, at least half of the paper should deal with analysis and recommendations. A variety of sources should be
utilized and appropriate citations and bibliography should be included.