1. Describe in detail the issue(s) at the heart of the documentary, Fed Up. Be very detailed here; I need to be convinced that you watched and paid close attention to the entire film.
2. Analyze Coca-Cola as an organization:
a. Internal – RBV Analysis. Consider What resources and/or capabilities fit the four RBV criteria to be a potential source of sustainable competitive advantage? Be sure to explain your choices.
b. External – General Environment. Choose three of the six (demographic, sociocultural, political/legal, technological, economic, and global) general environment segments considered in Chapter 2 (pgs. 43-51). Provide two factors or trends within each of the three segments that you choose.
3. Provide recommendations (at least two) for Coca-Cola moving forward. Your recommendations MUST address the issue(s) at the center of the documentary AND be mindful of continuing to generate profits and increasing shareholder wealth.

 

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