select 2 organizations (Coca-Cola Company and Starbucks company) for the case study and study their employee engagement strategy.
You should attempt to answer the following questions: 1. What is employee engagement and why is it important? 2. What are possible ways to measure employee engagement? 3. How do the case organizations aim to engage their employees how do they measure employee engagement? 4. What recommended changes do you suggest for the selected case organizations?
Use academic literature (=academic journal articles and books) critically in your report. You can use e.g. Google Scholar for finding academic journal articles. The target word count is around 4500 words +/- 10%, excluding references. Contents: The reports should be structure according to the following outline:
1. Introduction: (500 words) Brief on employee engagement, what it is and why it’s important , Brief background of the case companies , Research task/question and approach
2. Literature review: (1500 words )
3. Methodology: (500 words) Research design, data collection and analysis
4. Case studies: (1000 words ) (500 words for each companies)
5. Discussion and Conclusions: (1000 words)Cross-case study analysis: Main findings from the case studies connected to theory Contribution of the research: Academic (=contribution to academic literature) and Practical (=recommendations for the case companies)
Limitations ,
Table of content,