Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following:

Provide a brief background of the selected organization, including its products, services, and customers.

Identify the problem or opportunity at the center of the scenario for which the organization must develop and implement its public relations response or campaign.

Identify the stakeholders, target audience(s), and ethical implications related to the campaign.

Discuss ethical implications related to the PR issues.

Discuss the depth and breadth of research that will have to be conducted during the development of the campaign to ensure its effective implementation.

 

 

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