Order Description
Task:
1. Explore sustainable consumption among young consumers.
2. Identify a sustainable market opportunity aiming at young consumers.
3. Reflecting on Consumer behaviour theories, you have learnt from week 1 to 7,
specify key areas that the firm should pay attention to when exploiting the market
opportunity.
4. Reflecting on recent consumer behaviour research findings, provide
recommendations on how the firm should launch the business.
(Tips; (1) explore how Heineken/ Ikea/Unilever embrace market opportunities, (2) review class discussions and readings from week 8-10)