You are the Chief Technology Officer for an online company (you choose a name) specializing in providing movies, documentaries, and television shows from around the globe. After extensive research
and deliberation, your company has decided to change its approach. Whereas the company has been mailing the DVDs its customers requested, it will now offer downloads exclusively.

Work has begun on redesigning your website, as well as your company’s technology infrastructure to accommodate this major change. The transition is slated to last twelve months. During this time,
customers will be able to download their selections or receive DVDs by mail. After twelve months, DVDs will no longer be available.

You want to notify multiple audiences about the changes that are to come, as they will all be affected in different ways. Your team has decided that an email to each group is the best, most cost-
effective way to convey the news. Craft a separate email message to each group using any of the previous information and following considerations. Feel free to add information that strengthens your
message, as long as it does not contradict the information provided within this assignment.

Established customers: You want to retain them as customers. You are excited to share this news with them, as it should improve the customer experience in many ways. However, you know that not all
customers will be happy, as some prefer getting DVDs in the mail.

Suppliers: These are film distributors who supply the DVDs the company has purchased for the last ten years. You hope to maintain relationships with each of them as you move to the new format,
obtaining the rights to their digital content. Clearly, your purchasing patterns will change considerably.

Customer Service Employees: The employees most affected by this change will be those who directly interact with customers over the phone and via online chat through the company website. While this
message will break the news to them, you should assure them that the company will provide support and training to them.
Compose three separate email messages in MS Word using the email format guidelines as well as the principles of audience adaptation.