Business Plan Breakdown —The Marketing Plan

This is the second milestone of your business plan—the marketing plan.
Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the

program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should

address the following points:
Explain how the marketing plan targets the market segment.
Provide a positioning statement for your project.
Define the products and services you will offer.
Develop and detail a pricing strategy you will use.
Describe the promotion plan you will implement.
Identify the target locations with an assessment of their viability.

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