My product call : “My music symphony”.
Key features:
This product is an app (on Android, iOS, MacOS, Windows and Linux) or a web presence called “My Life’s Symphony”. As it starts it and it accesses key details (FaceBook, Calendar, WhatsApp, Twitter, emails, purchasing history, music downloads, etc). Any bits that are missing (such as key events in a user’s life, key memories, key likes, etc), it prompts the user to fill in. Once that is done, the application creates a musical score as well as a movie that represents their life (to the present day).
Purpose of product: To research products that do anything that can be construed as similar (Facebook, Spottify, WhatsApp, etc), what the direction of development is in this field, look at market research methodology, carry our market research as to what people would need from this product (including any concerns they may have about privacy and sharing such personal information), produce a business plan (including development costs, marketing and advertising costs, revenue model, profitability of business, potential value of the business, and exit strategy for the founders and initial investors in the business).

The company name is ‘Xenesis Limited’
The company are based I the technology incubator at Surrey Technology Centre. It is a new company. Although it was registered some time ago, we started development on our products a year ago.

Literature review:
1) Clear product and business description including value proposition and entrepreneurial journey;
2) Preliminary competitor and industry market analysis;
3) Plan for primary market research (timetable, methodology, and target participants);