What is the business opportunity? Description of the opportunity in layman’s terms Idea background including technical feasibility, IP position, stage of development etc.Who started it, how the team has grown Achievements to date
What are the features and benefits of the product What is its USP? What is the proposed business model for the venture i.e. how is it going to generate profits?
Description of the product roadmap Has the business model been proven elsewhere?
Which aspects of the broad business environment have a key impact on the commercialization of the business idea? What are the likely markets for the products / services
and the key drivers and trends within those markets? What market segments have real opportunities? How big are they / will they be?
What do potential customers want and who are they? What are the specific plans to promote the product/service?
How will it be distributed?
What key resources (people, premises, equipment etc.) are required for operations? What resources are available and how could other resources be obtained?
How is the business going to be managed?
What are the key stages/milestones for the venture’s development? Achievements to date Outline concrete plans and milestones
Receipt of first order/sale When will you break-even?
What is the forecasted performance of the venture over the next three years? Projected cash flow forecast, P&L and Balance Sheet must be included (ideally 3 yrs)
How much investment is required to develop the business over the plan’s timeframe?
Which are the most appropriate sources of finance? When will the business break even?
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