Read Chapter 11, including the cases and appendices in the chapter.

1- Read the chapter and then answer the following questions:
Describe the elements of a business intelligence environment.
Describe how a neural network works and how it benefits businesses.
How much can business intelligence and business analytics help companies refine their business strategy? Explain your answer.
2- Read case study “Big Data Make Cities Smarter” on page 380. Then answer the following questions:
What are the people, organization, and technology issues that should be addressed by “smart city” initiatives?
What problems are solved by “smart cities?” What are the drawbacks?
Would you be concerned if social media data were used to supplement public data to help improve the delivery of municipal services? Why or why not?
3- Watch the video cases in Chapter 11 folder on the blackboard. Select one case and answer three questions from the list of Case Questions in that case.
Video Case 1: How IBM’s Watson Became a Jeopardy Champion

Summary: This video describes how IBM’s Watson computer system is able to compete against humans in answering questions on the popular television game show Jeopardy! and how this technology will impact business and industry.

Video URL: http://www.youtube.com/watch?v=DywO4zksfXw

Case Questions:

Was playing Jeopardy a good way to test machine intelligence? Why or why not?
Is Watson a good example of a computer system demonstrating intelligence similar to that of a human?
Would Watson be useful in customer service systems? What would it take for businesses to use Watson for this purpose?
Suggest some other applications for Watson.

Book name:Essentials of Management Information Systems, by Kenneth Laudon and Jane Laudon, 11th edition, Pearson, 2015, ISBN10 0-13-357684-1, ISBN13: 978-0-13-357684-9.
(Please number the answers)