a) Using appropriate models, evaluate the business environment in which GlaxoSmithKline operates.

b) Identify the strategies that have adopted by GlaxoSmithKline over the last 5 years and evaluate the success of those strategies

c) Based upon the existing business environment, and supporting your answer with appropriate models. Evaluate potential future strategies that might be adopted by the new management of GlaxoSmithKline. Which of these strategies would you recommend and why?

 
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