Some of the most successful companies are successful because they have developed loyalty among their customer base. Even through a significant crisis, the company has been able to retain customers
and rebound, growing an even stronger customer base. Customer loyalty should be one of many goals of a health care organization’s marketing team.

Develope a customer satisfaction survey aimed at the elderly population of your organization.Research current trends in health care customer satisfaction and prepare a paper describing how customer
satisfaction data is obtained.

Discuss the advantages and disadvantages of surveys in collecting patient satisfaction information.