British airways Academic Essay

  1. Q1 – Analysis of the external environment

Sub-headings here e.g. 1.Macro Environment Analysis – PESTEL, 2 Micro Environment Analysis – Porter’s 5 Forces Model

  1. – Analysis of the internal environment

Sub-headings here: e.g. 1.Resource Based View of the Company, 2 Value Chain etc..

  1. – Analysis of PR crises

Subheadings again here – according to your identified crises/relevant theory

  1. – Strategic Analysis

Subheadings here: e.g. 1. Business Level Strategy, 2. Corporate Strategy, 3. Strategies Suggested for future/Evaluation, 4. Implementation Modes/Techniques and Final Suggestions.

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