For the Brand Case Study Review (20% of your overall grade), your task is to choose a wellknown
brand thatâs effectively employing social media and perform an analysis based on the
criteria outlined in first few classes of the semester. Items covered should include:
⢠Overview and relevant background on the brand
⢠Detail on the social media strategy they are employing
⢠Review of which social channels are being used and how
⢠How the campaign is measured
⢠Anything that can be gleaned from your reading and research on the results of the
campaign (additional sales, fans, followers, etc)
⢠Your analysis on why the campaign is successful
⢠What could be improved
Your paper should be approximately 4â5 pages (12 point Arial or Helvetica, double-spaced). As
always, grammar and punctuation are paramount. You are required to reference no fewer than
three sources. Please cite your works either parenthetically throughout your paper or via
footnotes or endnotes. Please include any relevant links, visuals, and screen shots.
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