· Who do you think our audience segments are and how well are we doing appealing to their needs and motivations?
· How are our audienceâs behaviours changing as a result of digital?
· How as a brand do we need to change to appeal to our current audience and/or future audience(s)?
· How might we build up more meaningful relationships with our audience(s) in order to protect from new market entrants or threats?
· What impact will these recommendations have on our business and/or marketing activity?
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