You will be launching your new brand over the next 2 units. Because you have completed research on competitors—including a Top 100 U.S.-based brand—and received feedback from your colleagues, you have enough information to introduce your brand.

• Interpret the essentials and processes of new product development.
• Compose ideas for test marketing, product introduction, and commercialization of new products to market.
• Describe and understand the benefits of branding, brand attributes, and significance of brand equity.
• Execute a working knowledge of designing and developing successful brands