Balanced score card Academic Essay

Introduction
According to Nevin (2011), the Balanced Score Card is a method of exercising a business strategy by simultaneously measuring the non-financial performance of the business as well as the financial performance. The study lays down the perspectives of the balanced scorecard and how it is applied in the modern day to day management. This study gives an analysis of how the balanced scorecard is applied in the National Health Survive in the UK. The effectiveness of this tool in the Health system is examined thus laying down and elaborating its applicability. The balanced scorecard enables an enterprise to integrate the measurement of financial performance as well as other non-financial indicators of a successful enterprise. They include learning and innovation, the processes of the business which are internal and customer satisfaction (Kaplan et al., 2015)
Gomez and Liddle (2009), state that, the traditional methods of performance measurements gave the value only in figures. This is because customer perspectives and investments, in the long run, did not really determine the success of an enterprise. However, in today’s life, an enterprise has to invest in its customers by making sure they are acquiring more and maintaining the ones they currently have. They do so by ensuring customer satisfaction (Abdallah et al., 2013). Kaplan (2008), states that an organization also has to support and encourage innovation and creativity so as to ensure it remains relevant and competitive in the long run thus not becoming obsolete. It also has to ensure that internal processes

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