Order Description

1. Choose an organisation that is presently featured in the Australian media in a negative light.
2. Identify a strategic problem that could be the cause of that negative media attention.
3. Conduct either:
a. primary qualitative or quantitative research of at least 20 participants to inform your
hypothesis or
b. content analysis of a least 10 quality practical secondary sources, web forums and
commentary or social media sites
c. quantitative analysis using a known data set such as ABS descriptive statistics
4. Develop a set of strategic recommendations arising from the findings your primary research.
5. Present your findings in a set of PowerPoint slides, each one accompanied by a narrative