Discuss the differences between Ajzen’s theory of planned behavior and Fazio’s accessibility model. Explain which variable Ajzen added to the theory of reasoned behavior so it became the theory of planned behavior. Would adding this variable to Fazio’s theory improve that theory? Discuss why or why not.

Explain how measuring knowledge about the behavior or direct behavioral experience is important to the theory of planned behavior. Also explain why you do or do not agree with Ajzen’s view on this.

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