Order Description

Evaluate both essentialist and non-essentialist approaches in the field of Intercultural Communication. Which do you consider more beneficial for fostering cross-cultural understanding?
select from the following possibilities:
A. Essentialist approaches:
• Geert Hoefstede’s Cultural Dimensions
• Martin Gannon’s Cultural Metaphors
• Trompenaars and Hampden-Turners’ 7 Dimensions
B. Non-Essentialist approaches:
• Hiller’s ‘Culture-Person-Situation’ Model
• Holliday’s ‘Small Cultures’
• Cultural Ethnography