Description

1. Discuss and critically evaluate the company’s business model. (around 300 words)
2. Perform a SWOT analysis for the company to identify and critically evaluate its strengths, weaknesses, opportunities, and threats. (around 450 words)
3. Critically analyse some advantages and disadvantages of the company’s strategy to pursue strategic alliance(s) with a foreign partner(s). Review some academic journal articles on strategic alliances and evaluate how some of the theoretical arguments are applied in the context of the company. Provide some specific examples from the company’s activities and justify your answer.