Apple & Nokia
Order Description
1. TMA must be written in ESSAY (discussion) format, BULLETS and NUMBERING to be avoided. Avoid writing TMA in first person tense. E.g. “I suggest that …” or “In this
TMA I am going to discuss…”etc.
2. Word count should be exact, 1500 words with 10% (More/less) tolerance.
3. You must acknowledge all sources of information using full Harvard Style Referencing (In-text referencing plus list of references at the end) Minimum of 5
references are required. MUST include E-library and course materials.
4. Wikipedia is not recommended as a reference.
5. Copy and paste- plagiarized work will be detected by TURNITIN and heavily penalized.
6. TMAs to tutors through emails and late submission not permitted.
7. Strictly use the PT3 Form with yellow color mark accompanying this TMA.

Any other non-compliance to guidelines and requirements will be penalized
WARNING: THERE WILL BE NO EXTENSION OF CUT-OFF DATE UNDER ANY CIRCUMSTANCE.
Please Note that this particular TMA is meant to respond to recommendations given by EE to encourage and develop greater critical analytical skills especially at level
3 l 6, by encouraging the students to read more widely; the greater use of comparative case studies; and encouraging part-time students to reflect on the application
of the theories discussed to their own workplace and industries in their own countries.
Question
For the purposes of this TMA you need to read through the CASE STUDY of APPLE attached.

You are required to:
1. Critically analyze and discuss the strategy adopted by APPLE to penetrate and survive in the highly competitive market of consumer electronics. (1000words)- 60
marks

2. Based on the B301A course material and your understanding of strategy, critically discuss what Nokia could have done differently to sustain its initial dominance in
the technology industry. (500 words)-40 marks