As part of the Strategic Business Plan, you have been asked to:

• Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
• Analyze the dynamics of competition using Porter’s Five Forces Model of Competition. Correctly assess the dynamics of competition.
• Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
• Summarize the strategic issues firms in this industry face and identify their biggest threats.

This section should be titled “The Analysis of H-D’s External Environment.”

 

 

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