An essay that carefully analyzes the specific messages (at least two) of a persuasive campaign. The particular campaign may be for a specific product, service, candidate, cause, or ideology. Using concepts from Larson’s textbook and notes to assist in analysis. The persuasive campaign examples may be from TV, radio, newspapers, flyers, billboards, “pop-up ads” or magazines or web-sites.

Please respond to at least two or three of the following questions in your essay.

What specifically is being “sold” through this particular persuasive campaign? Identify clearly the product, service, candidate, cause, or idea.

What are the primary and or secondary audiences appealed to in this persuasive campaign? Are the appeals effective to the designated audiences? Why or why not?

What are the significant symbolic or semantic devices used in this campaign? How creatively do they convey meaning to an audience?

Are any specific motivational or cultural appeals evident in this campaign? How might the appeal vary in another cultural setting?

How well does the “source” of this persuasive campaign use the mass or “new” media to “sell” individual messages? What improvements could you suggest?

Do the ads in this campaign provide some kind of “proof” or support for the assertions made? How appropriate is this evidence?

Did you identify any of the persuasive appeals in your campaign that you believe are unethical? Please explain why these appeals are unethical.