How much will you be paying for that airline ticket? (550-700 words)

In the article. “The price you be paying for that airline ticket is becoming personal’’. Australian financial review July 2015. There is a discussion about the price of airline tickets.
Using economic principles explain why and how airlines are behaving in manner described in the article. Is there any evidence that airlines have adopted similar strategies over the past two decades and if so, what is the benefit for the airlines and or consumers if any? What might constrain or influence this type of behaviour on the part of airlines?
In the answer you should identify empirical evidence that supports the assertions you make. In addition, claims and arguments should be based on sound economic principles and reasoning

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