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As you are aware, many areas of England were severely damaged and lives endangered by flooding in December 2015. One area that was severely flooded was Cumbria, which was evacuated twice, once for Storm Desmond and again a few days later.
Emily Taylor grew up in Cumbria and her parents and many childhood friends still live there and she knows their losses are devastating. To help everyone impacted by the floods, she has decided to devote her free time to raising money to help the victims clean their neighbourhoods and repair the losses to their homes, lives, and other possessions so that life can return to normal. In order to do this, she must invest in charity advertising to raise the necessary funds.
In order to develop awareness of her cause, Emily embarked on learning more about the advertising business. She quickly realised that charity advertising is controversial, that there were regulations that pertained to charity advertising, and that there may be some advertising agencies that operated in a manner that she found irresponsible and unprofessional. Essentially, she realised that developing effective advertising was much more complicated than she thought and there were many more factors to consider.
Assume you are a marketing consultant and friend of Emily’s. Write a memo to her covering the following issues: