A comprehensive investigation of innovation and commercialisation

Order Description
The assignment is Assignment 2 and has to be in a report format with proper format.Cover page,table of contents,introduction,main body with heading and subheadings and
finally a conclusion.
The tasks need to be compete are tasks 1-2 and 3 with all questions.
Please follow the guidelines which are below questions.In question 1.1 from task 1,in the guidelines below it writes to explain the 4Ps of innovation and writes
(product, Price, Place and Promotion).Promotion is wrong,it means paradigm.
Also in order to answer all questions in these 3 tasks you have to read carefully the scenario which is in the front page of the file i will upload later in my
account( Essence Drinks) in Assignment 1(Presentation) which i have already done.
keep similarity as low as possible( under 15%) and use as many UK sources as possible(mostly academic books,journals and not so much internet sources).